No one else is going to alert the masses that you exist; you’ve got to become aces at marketing your site. Once you’ve created oodles of drool-worthy content, your efforts should be focused on outreach. Create an index of the most influential sites and writers in your industry, and implore that they share your content with their readers. You should draft an irresistible, honest, and polished letter just for this purpose, then customize for the specific contact. What you’re after: a link to your content via their site or blog, a social media mention, or an inclusion in a newsletter.