The more you establish author rank and web-wide credibility, the more powerful your outbound SEO efforts will be. Seek out the top blogs and media sites in your industry, and submit valuable, informative content to start spreading the word about your expertise and offerings. Make sure your posts are not promotional in nature, or they won’t be accepted. It is, of course, totally fine to softly mention and link to your site, but your posts should offer actual value to the blog’s readers, and this will be pure gold to your off-site SEO.