The key to keeping your audience engaged for a long time is to create value. If you spend most of your time online marketing your brand, people might actually stop listening and may even block your content, in the same way that some users block certain people who post too many things. After all, no one wants to see their feed become inundated with one type of information to the point where they can’t see what others are posting. Instead, your company should aim to create valuable content and release it sparingly or on a regular schedule. This way, you won’t burn people out with your information and you will attract people that are more willing to share your content. Silence is a powerful tool to use.