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Tag: SEO

Constantly Changing SEO

When search marketing began in the mid-1990s, manual submission, the meta keywords tag, and keyword stuffing were all regular parts of the tactics necessary to rank well. In 2004, link bombing with anchor text, buying hordes of links from automated blog comment spam injectors, and the construction of inter-linking farms of websites could all be leveraged for traffic. In 2011, social media marketing and vertical search inclusion are mainstream methods for conducting search engine optimization. The search engines have refined their algorithms along with this evolution, so many of the tactics that worked in 2004 can hurt your SEO today.

The future is uncertain, but in the world of search, change is a constant. For this reason, search marketing will continue to be a priority for those who wish to remain competitive on the web.

Some have claimed that SEO is dead, or that SEO amounts to spam. As we see it, there’s no need for a defense other than simple logic: websites compete for attention and placement in the search engines, and those with the knowledge and experience to improve their website’s ranking will receive the benefits of increased traffic and visibility.

Off-Site SEO

Off-site SEO is therefore all the link building and marketing techniques you employ outside the context of your own website.

These include (but are not limited to):

Link building; back-linking and inbound

Press releases and other media articles that directly reference your website

Any article directory submissions you have made

Competitor analysis

Your social media posts and related marketing

Keyword analysis – the popularity and accuracy of your keywords

Leaving comments and links on other sites, blogs, forums, and videos

Submissions to SEO-friendly directories

Videos placed on sites like YouTube, properly optimized

RSS feeds

AdWords and other paid keyword campaigns

Trackbacks.

On-Site SEO

Specifically, when we speak of on-site SEO, we are talking about all the little details your website contains that communicates exactly who and what you are to search engines. Here is a detailed list of what that entails:

All your website content – pages, blogs, articles, etc.

Title tags, meta tags, and H1 tags

Your user interface, layout, and all aspects of design

Alt text for your images

The keywords you use, and their usage density (do not assume more is better!)

How fresh, unique, and current your content is

The time it takes for your website to load

URL structure, and whether or not the URLs contain your keywords

XML sitemap – it should be comprehensive and dynamic

A full indexing of your site (you can select pages that you do not wish to be indexed by search engines)

Internal linking (linking to other pages within your site) and navigation

Robots.txt file (this tells the search engines to index your site)

301 redirects.

Starter SEO Package Price: R 1,900.00 pm – E-mail us at info@webmasterservices.co.za to get this SEO offer.