Assuming your content is up to speed, the next step is to install an excellent all-in-one SEO plugin, like Yoast. A tool like this will be like a loyal watchdog, evaluating all your on-site efforts, alerting you to missing or low-performing pieces, and analyzing all your results. Look for one that reviews content before it is published, revealing possible issues before it’s ever live. The lack of a great SEO plugin can cause undue mistakes, and dramatically impact your rankings.