Each time you log on to Instagram, make sure you are doing these three things to maintain a high level of efficiency to grow your brand presence:

Add to the number of people you follow

Give yourself about 10 to 15 minutes each day to start looking for Instagram users in your target market. You can do this by looking at who is following your competitors. Find people who actively follow brands —these are the people who will be most apt to actively follow you. Are they leaving comments and liking photos often?

Since social media is all about give and take, make sure you are following a good number of other people, businesses and bloggers. Do your own fair share of liking and commenting as well.

Share your own content

Take 10 minutes a day to add new unique content to your own Instagram account. People want to see that you have a healthy amount of interesting content for them to look at if they are going to follow you. If they look at your stream and only see two pictures and nothing new added in the last month or more, they aren’t going to see a reason to become a follower.

If you don’t have any unique content to share, set up a time each day to simply focus on taking pictures to share. It can be shots of your products, your office, employees, etc. If it relates to your brand and business, take an interesting shot of it, edit it to your liking and share.

Be interactive

It’s no surprise that when you have a social media account, people expect you to be, well, social. Don’t simply sign up for an account and then wait for people to start following you.

To be successful with Instagram marketing, you need to actively engage followers. Reply to comments left on your images, even if it’s a simple thank you. Ask questions and encourage a dialog with your followers.

Visit your followers’ streams and those of the people that you are following and like images and leave comments. Showing that you will be interactive with other users will go a long way in building your own brand’s following.

Instagram will be around for a long time. To be the most effective, you need to be ready to spend time with your account and be productive with that time.