Heading tags should clearly tell the reader and search engines about the page’s topic. A search engine is able to identify the heading when it is tagged by bracketing text in within the page’s HTML (Note: If you have a CMS or COS like HubSpot or WordPress, this is usually coded in the background). Heading tags help tell a search engine the level of importance of the content by also using <H2> and <H3> tags. You can check your site’s current heading tags by viewing in HTML view.

In addition to what you should do with heading tags , you should also avoid a few things including:

  • Avoid using generic terms like “Home” or “Products”
  • Don’t put important information that would likely be your as an image.