This may sound like a small thing, but your title tags communicate directly with search engines, revealing the details of your content. If they are missing or inaccurate, you will absolutely suffer lower rankings. As a rule, this formula works well: [Primary Keyword] – [Site Name] – [Secondary Keyword]. If your site sells high-end designer women’s shoes, a title might look like this: Discount Designer Shoes – Fall’s Greatest Shoe Designs Revealed – Wholesale Women’s Shoes.