Let’s face it, sometimes writing a post is the easiest part of a blogger’s job. The tough part, as every blogger can attest, is coming up with the ideas for those posts. You want to write about something relevant to your audience but also unique, something that hasn’t been covered 100 times before. You want the topic to be timely yet also evergreen, a post that could be shared for months or years to come. And of course you’d like to add some smart, well-reasoned thoughts to the conversation.
That’s a pretty tall order for one blog post, let alone hundreds each year. Faced with this task, you might be staring at your editorial calendar in utter despair.
Well, good news: It doesn’t have to be that way. There are ways to fill up those blank spots in a matter of minutes, not days, and all it takes is creativity and a commitment to use the right tools. Read on for tips on how to get your editorial calendar ready in a jiffy.
Why Use an Editorial Calendar?
First, let’s quickly outline the reasons you should be using an editorial calendar. First and foremost, it keeps you organized. The editorial calendar is basically a list of topics for your blog laid out by days. It ensures that you know what you’re writing about, and you can check back through your calendar to make sure you haven’t covered the same topic too recently or used the exact same title for a blog post.
A good editorial calendar contains:
- The dates for every entry you intend to publish
- The title of your post
- Resources for that post
- Contact information for guest bloggers, if you employ them
- Dates when you’ll be away and need to stock up on content in advance
- Keywords for your post
- Tags for your post
- The status of the post (whether it’s been published or not)
- How you plan to promote your post
You may choose to use a simple Excel sheet as your editorial calendar. Or you can use a service practically designed for editorial calendars, such as Trello.