Ask theses questions?

  • Are links labeled with anchor text that provides a clear indication of where they lead without over using exact match anchor text?
  • Depth – what is the maximum number of clicks it takes to reach a page within the depths of the site?
  • Does any part of your site use Flash?
  • Responsive to click feedback – Is a response given immediately (0.1 seconds) after a click is made on a hyper-link?
  • Do click-able items stylistically indicate that they are click-able?
  • How intuitive is it to navigate? Are signs obvious or obscured?
  • Is it readable? Consider typeface, font size, color contrast.
  • Is there a clear statement of PURPOSE of the site? The purpose must be clear within a few seconds.
  • Do you have a clear call to action on each page?
  • Is a logical site map available?, If not, is a keyword-based search feature available? Note: Large (multi-thousands of pages) sites should have a search form.