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Category: Research

Trustworthiness

Websites that have earned trusted status are often treated differently from those that have not.

SEO’s have commented on the double standards that exist for judging big brand, high-importance sites compared to newer, independent sites. For the search engines, trust most likely has to do with the links your domain has earned. If you publish low-quality, duplicate content on your personal blog, then buy several links from spammy directories, you’re likely to encounter considerable ranking problems. However, if you post that same content on Wikipedia, even with the same spammy links pointing to the URL, it would likely still rank tremendously well. Such is the power of domain trust and authority.

Trust can also be established through inbound links. A little duplicate content and a few suspicious links are far more likely to be overlooked if your site has earned hundreds of links from high-quality, editorial sources like CNN.com or Cornell.edu.

Evaluate the Accessibility of Your Website

Ask theses questions?

  • Is content structurally separate from navigational elements?
  • Is the website optimized for mobile?
  • How compliant is the website with W3C coding standards? Valid HTML/CSS?
  • Are ‘alt’ tags in place on all significant images?
  • Are text-based alternatives in place to convey essential information if this is featured within images or multimedia files?
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Good upfront research is a cornerstone

Do your research and due diligence – Good upfront research is a cornerstone of the Working the Web to Win Marketing Method. Unless you are lucky or have Grace, your marketing is not effective without fully understanding your target market, your unique selling propositions and what compelling messages work with that target market. A/B testing is much easier to do today on Adwords, or Facebook and landing pages are inexpensive to build. Good research pays for itself and maximizes the return on your investment.

Starter SEO Package Price: R 1,900.00 pm – E-mail us at info@webmasterservices.co.za to get this SEO offer.