#1 Webmaster Services | South Africa

We offer a complete hosting, seo and website services for small and big business. Tel: 0871950631

Category: Ranking

Trustworthiness

Websites that have earned trusted status are often treated differently from those that have not.

SEO’s have commented on the double standards that exist for judging big brand, high-importance sites compared to newer, independent sites. For the search engines, trust most likely has to do with the links your domain has earned. If you publish low-quality, duplicate content on your personal blog, then buy several links from spammy directories, you’re likely to encounter considerable ranking problems. However, if you post that same content on Wikipedia, even with the same spammy links pointing to the URL, it would likely still rank tremendously well. Such is the power of domain trust and authority.

Trust can also be established through inbound links. A little duplicate content and a few suspicious links are far more likely to be overlooked if your site has earned hundreds of links from high-quality, editorial sources like CNN.com or Cornell.edu.

Website Links is build with Anchor Text

Used by search engines

How do search engines assign value to links? To answer this, we need to explore the individual elements of a link, and look at how the search engines assess these elements. We don’t fully understand the proprietary metrics that search engines use, but through analysis of patent applications, years of experience, and hands-on testing, we can draw some intelligent assumptions that hold up in the real world. Below is a list of notable factors worthy of consideration. These signals, and many more, are considered by professional SEOs when measuring link value and a site’s link profile. You may also enjoy some further on the Moz Blog reading about search engine valuation of links.

Global Popularity

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it’s probably a popular and important site. To earn trust and authority with the engines, you’ll need the help of other link partners. The more popular, the better.

Local/Topic-Specific Popularity

The concept of “local” popularity, first pioneered by the Teoma search engine, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website sells dog houses, a link from the Society of Dog Breeders matters much more than one from a site about roller skating.

Anchor Text

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. You can see examples of this in action with searches like “click here,” where many results rank solely due to the anchor text of inbound links.

TrustRank

It’s no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web’s pages are spam. In order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph. Earning links from highly-trusted domains can result in a significant boost to this scoring metric. Universities, government websites and non-profit organizations represent examples of high-trust domains.

Link Neighborhood

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. By looking at these links in the aggregate, search engines can understand the “link neighborhood” in which your website exists. Thus, it’s wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from.

Freshness

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Thus, it’s important to continue earning additional links over time. Commonly referred to as “FreshRank,” search engines use the freshness signals of links to judge current popularity and relevance.

Social Sharing

The last few years have seen an explosion in the amount of content shared through social services such as Facebook, Twitter, and Google+. Although search engines treat socially shared links differently than other types of links, they notice them nonetheless. There is much debate among search professionals as to how exactly search engines factor social link signals into their algorithms, but there is no denying the rising importance of social channels.

Pay per click (PPC)

Ranking in the top for Google search results is hard, but that’s where you need to be in order to get the amounts of business you want.

This is where Webcraft.ws, a leading pay per click agency in South Africa, along with PPC marketing can assist you.

PPC marketing is one of the greatest ways to drive high quality/targeted traffic to your site immediately. PPC marketing allows you to have complete control over your marketing efforts, letting you target customers based on factors such as; keywords, location, time and date etc. ensuring that your paid search ads are seen by the right people, at the right time. PPC marketing gives you measureable results from the get-go, enabling you to monitor and ensure that you are getting the ROI you want.

A lot goes into creating a successful PPC marketing campaign, Webcraft.ws has positioned itself as a leading pay per click Cape Town agency with many years of experience with PPC marketing, giving us the ability to offer the highest quality pay per click service available.

If you are wanting to start a pay per click campaign, choose Webcraft.ws, the company delivering the best paid search Cape Town has to offer.

Benefits of Pay Per Click Marketing include:

  • Growing your customer base due to being connected with people deliberately seeking a product like yours.
  • Benefiting from the low cost alternative of advertising on-line.

How Does Google Rank Websites?

The websites that Google ranks on the 1st page of of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account 200+ different factors.

Google doesn’t let people know what those factors are, however, through a combination of research, testing and experience, a good Google SEO consultant knows what the most important factors are.

For example, most SEO’s would agree that the following are all important ranking factors…

  • Keyword usage
  • Site structure
  • Site speed
  • Time spent on site
  • Number of inbound links
  • Quality of inbound links

The algorithm is designed and set-up by humans, however, the rankings given to websites are wholly determined by the outcome of the algorithm. There’s no manual intervention by humans to adjust the rankings specific websites are given by the algorithm.

The website ranked in 1st place is the website that the algorithm has given the best score to when taking into account the 200+ factors. Google is constantly reviewing, adjusting and updating its search results, so a website that is ranked 1st today could potentially not even be on the 1st page next week.

If a website stays where it is, rises or falls in the search results is dependent on one overall consideration – how it compares to the websites it is competing with i.e. the other websites who want to rank for the keywords that it wants to rank for.

So, for example, if a website that is ranked on the 4th page for a particular keyword phrase decides to improve its site structure, add new content and seek out new high quality backlinks, whilst the websites on the 1st – 3rd pages of the search results don’t also make improvements, then the website on the 4th page will rise in the rankings.

How much it rises is dependent on the existing authority and quality of the sites above it and how much value Google’s algorithm places on the value of the improvements that have been made to the website. It could rise up just a couple of positions or it could rise straight to the no.1 position.

There’s no magic button that an SEO can press that guarantees a no.1 ranking, however, by paying attention to the factors that the algorithm places value on, and actively working to improve them, they can guarantee to improve your website’s rankings in Google.

Starter SEO Package Price: R 1,900.00 pm – E-mail us at info@webmasterservices.co.za to get this SEO offer.