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Category: Meta Description

Meta Tags Make Up

Meta tags were originally intended as a proxy for information about a website’s content. Several of the basic meta tags are listed below, along with a description of their use.

Meta Robots

The Meta Robots tag can be used to control search engine crawler activity (for all of the major engines) on a per-page level. There are several ways to use Meta Robots to control how search engines treat a page:

  • index/noindex tells the engines whether the page should be crawled and kept in the engines’ index for retrieval. If you opt to use “noindex,” the page will be excluded from the index. By default, search engines assume they can index all pages, so using the “index” value is generally unnecessary.
  • follow/nofollow tells the engines whether links on the page should be crawled. If you elect to employ “nofollow,” the engines will disregard the links on the page for discovery, ranking purposes, or both. By default, all pages are assumed to have the “follow” attribute.
    Example: <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>
  • noarchive is used to restrict search engines from saving a cached copy of the page. By default, the engines will maintain visible copies of all pages they have indexed, accessible to searchers through the cached link in the search results.
  • nosnippet informs the engines that they should refrain from displaying a descriptive block of text next to the page’s title and URL in the search results.
  • noodp/noydir are specialized tags telling the engines not to grab a descriptive snippet about a page from the Open Directory Project (DMOZ) or the Yahoo! Directory for display in the search results.

The X-Robots-Tag HTTP header directive also accomplishes these same objectives. This technique works especially well for content within non-HTML files, like images.

Trustworthiness

Websites that have earned trusted status are often treated differently from those that have not.

SEO’s have commented on the double standards that exist for judging big brand, high-importance sites compared to newer, independent sites. For the search engines, trust most likely has to do with the links your domain has earned. If you publish low-quality, duplicate content on your personal blog, then buy several links from spammy directories, you’re likely to encounter considerable ranking problems. However, if you post that same content on Wikipedia, even with the same spammy links pointing to the URL, it would likely still rank tremendously well. Such is the power of domain trust and authority.

Trust can also be established through inbound links. A little duplicate content and a few suspicious links are far more likely to be overlooked if your site has earned hundreds of links from high-quality, editorial sources like CNN.com or Cornell.edu.

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