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Category: Internet (page 2 of 3)

Website Content Value

As we’ve seen, an individual page’s value is computed in part based on its uniqueness and the visitor’s experience; likewise is the entire domain’s value assessed. Sites that primarily serve non-unique, non-valuable content may find themselves unable to rank, even if classic on- and off-page SEO is well-optimized. The engines simply don’t want thousands of copies of Wikipedia filling up their indexes, so they use algorithmic and manual review methods to prevent this.

Search engines constantly evaluate the effectiveness of their own results. They measure when users click on a result, quickly hit the back button on their browser, and try another result. This indicates that the result they served didn’t meet the user’s expectations.

It’s not enough just to rank for a query. Once you’ve earned your ranking, you have to prove it over and over again.

Pay per click (PPC)

Ranking in the top for Google search results is hard, but that’s where you need to be in order to get the amounts of business you want.

This is where Webcraft.ws, a leading pay per click agency in South Africa, along with PPC marketing can assist you.

PPC marketing is one of the greatest ways to drive high quality/targeted traffic to your site immediately. PPC marketing allows you to have complete control over your marketing efforts, letting you target customers based on factors such as; keywords, location, time and date etc. ensuring that your paid search ads are seen by the right people, at the right time. PPC marketing gives you measureable results from the get-go, enabling you to monitor and ensure that you are getting the ROI you want.

A lot goes into creating a successful PPC marketing campaign, Webcraft.ws has positioned itself as a leading pay per click Cape Town agency with many years of experience with PPC marketing, giving us the ability to offer the highest quality pay per click service available.

If you are wanting to start a pay per click campaign, choose Webcraft.ws, the company delivering the best paid search Cape Town has to offer.

Benefits of Pay Per Click Marketing include:

  • Growing your customer base due to being connected with people deliberately seeking a product like yours.
  • Benefiting from the low cost alternative of advertising on-line.

Visit the Google Mobile Testing Tool

Tomorrow is the day that everyone in the Search Engine Marketing realm has been waiting for. Or was it dreading? Either way, if you don’t already know – tomorrow marks the day that Google changes it’s algorithm to give a bit of a nudge (some say a rather large nudge) to websites that are mobile ready. As site owners, here are some last minute things you can do to get ready.

Visit the Google Mobile Testing Tool – While this is not a tool to check if your site will be listed in Google, it is a very accurate resource to test your site’s mobile response. Notice I said “response” and not just responsiveness. This is because there is not clear indication that responsive sites are given more of a boost that those that are mobile by other means. Google has shown that they stand by responsive coding as the right way to serve lean mobile, but again – no indication of more weight  give to a site that is served mobile in pure jQuery for instance.

If you have a CMS such as Joomla, Drupal, or a blogging platform like WordPress – their frameworks support mobile plugins and/or mobile components and views. While they do not always spit out the results you would like visually, they do take your website data and put it into mobile markup that Google (and other engines) can understand. This could be a great way to still provide your content while working on a responsive layout for your current website.

If you find yourself stuck or just need an expert webmaster to help get your site mobile ready – contact us. We’d love to help get your website mobile ready!

RescueTime

As a small business owner you are often so overwhelmed that time slips right through your fingers while handling everything that needs to be done.

For this plight, RescueTime is here to help you manage your hours more effectively so that you get more accomplished in a day.

This application tracks the time that you are spending on various websites and applications, because many people are prone to being easily sidetracked. Even if frivolously wasting time is not one of your flaws, the app can be used to track the amount of time spent on the aforementioned tools and even offline activities like meetings and phone calls.

More than just time management, RescueTime also helps users to set and achieve goals, which is noted on the dashboard and covered in weekly e-mail reports so that you are consistently aware of your progress.

As with most of the other services here, RescueTime provides users with a free and paid version. The paid service is $9 per month and comes with some bonus features like website blocking for those that only waste your time, alerts and other impactful elements.

We know small business owners can use all of the help they can get. In most cases, employing an ample staff is just out of the question and not at all efficient. Smart usage of these and other technological companions help save you time, money and mental stability. Let these tools be part of your staff, and empower you to use your superhero abilities rather than waste time on tedious tasks.

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