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Keyword Stuffing

Ever see a page that just looks spammy? Perhaps something like:

“Bob’s cheap Seattle plumber is the best cheap Seattle plumber for all your plumbing needs. Contact a cheap Seattle plumber before it’s too late.”

Not surprisingly, a persistent myth in SEO revolves around the concept that keyword density—the number of words on a page divided by the number of instances of a given keyword—is used by the search engines for relevancy and ranking calculations.

Despite being disproved time and again, this myth has legs. Many SEO tools still feed on the concept that keyword density is an important metric. It’s not. Ignore it and use keywords intelligently and with usability in mind. The value from an extra 10 instances of your keyword on the page is far less than earning one good editorial link from a source that doesn’t think you’re a search spammer.

Website Content Value

As we’ve seen, an individual page’s value is computed in part based on its uniqueness and the visitor’s experience; likewise is the entire domain’s value assessed. Sites that primarily serve non-unique, non-valuable content may find themselves unable to rank, even if classic on- and off-page SEO is well-optimized. The engines simply don’t want thousands of copies of Wikipedia filling up their indexes, so they use algorithmic and manual review methods to prevent this.

Search engines constantly evaluate the effectiveness of their own results. They measure when users click on a result, quickly hit the back button on their browser, and try another result. This indicates that the result they served didn’t meet the user’s expectations.

It’s not enough just to rank for a query. Once you’ve earned your ranking, you have to prove it over and over again.

Pay per click (PPC)

Ranking in the top for Google search results is hard, but that’s where you need to be in order to get the amounts of business you want.

This is where Webcraft.ws, a leading pay per click agency in South Africa, along with PPC marketing can assist you.

PPC marketing is one of the greatest ways to drive high quality/targeted traffic to your site immediately. PPC marketing allows you to have complete control over your marketing efforts, letting you target customers based on factors such as; keywords, location, time and date etc. ensuring that your paid search ads are seen by the right people, at the right time. PPC marketing gives you measureable results from the get-go, enabling you to monitor and ensure that you are getting the ROI you want.

A lot goes into creating a successful PPC marketing campaign, Webcraft.ws has positioned itself as a leading pay per click Cape Town agency with many years of experience with PPC marketing, giving us the ability to offer the highest quality pay per click service available.

If you are wanting to start a pay per click campaign, choose Webcraft.ws, the company delivering the best paid search Cape Town has to offer.

Benefits of Pay Per Click Marketing include:

  • Growing your customer base due to being connected with people deliberately seeking a product like yours.
  • Benefiting from the low cost alternative of advertising on-line.

Visit the Google Mobile Testing Tool

Tomorrow is the day that everyone in the Search Engine Marketing realm has been waiting for. Or was it dreading? Either way, if you don’t already know – tomorrow marks the day that Google changes it’s algorithm to give a bit of a nudge (some say a rather large nudge) to websites that are mobile ready. As site owners, here are some last minute things you can do to get ready.

Visit the Google Mobile Testing Tool – While this is not a tool to check if your site will be listed in Google, it is a very accurate resource to test your site’s mobile response. Notice I said “response” and not just responsiveness. This is because there is not clear indication that responsive sites are given more of a boost that those that are mobile by other means. Google has shown that they stand by responsive coding as the right way to serve lean mobile, but again – no indication of more weight  give to a site that is served mobile in pure jQuery for instance.

If you have a CMS such as Joomla, Drupal, or a blogging platform like WordPress – their frameworks support mobile plugins and/or mobile components and views. While they do not always spit out the results you would like visually, they do take your website data and put it into mobile markup that Google (and other engines) can understand. This could be a great way to still provide your content while working on a responsive layout for your current website.

If you find yourself stuck or just need an expert webmaster to help get your site mobile ready – contact us. We’d love to help get your website mobile ready!

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