Ranking in the top for Google search results is hard, but that’s where you need to be in order to get the amounts of business you want.
This is where Webcraft.ws, a leading pay per click agency in South Africa, along with PPC marketing can assist you.
PPC marketing is one of the greatest ways to drive high quality/targeted traffic to your site immediately. PPC marketing allows you to have complete control over your marketing efforts, letting you target customers based on factors such as; keywords, location, time and date etc. ensuring that your paid search ads are seen by the right people, at the right time. PPC marketing gives you measureable results from the get-go, enabling you to monitor and ensure that you are getting the ROI you want.
A lot goes into creating a successful PPC marketing campaign, Webcraft.ws has positioned itself as a leading pay per click Cape Town agency with many years of experience with PPC marketing, giving us the ability to offer the highest quality pay per click service available.
If you are wanting to start a pay per click campaign, choose Webcraft.ws, the company delivering the best paid search Cape Town has to offer.
Benefits of Pay Per Click Marketing include:
- Growing your customer base due to being connected with people deliberately seeking a product like yours.
- Benefiting from the low cost alternative of advertising on-line.
The websites that Google ranks on the 1st page of of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account 200+ different factors.
Google doesn’t let people know what those factors are, however, through a combination of research, testing and experience, a good Google SEO consultant knows what the most important factors are.
For example, most SEO’s would agree that the following are all important ranking factors…
- Keyword usage
- Site structure
- Site speed
- Time spent on site
- Number of inbound links
- Quality of inbound links
The algorithm is designed and set-up by humans, however, the rankings given to websites are wholly determined by the outcome of the algorithm. There’s no manual intervention by humans to adjust the rankings specific websites are given by the algorithm.
The website ranked in 1st place is the website that the algorithm has given the best score to when taking into account the 200+ factors. Google is constantly reviewing, adjusting and updating its search results, so a website that is ranked 1st today could potentially not even be on the 1st page next week.
If a website stays where it is, rises or falls in the search results is dependent on one overall consideration – how it compares to the websites it is competing with i.e. the other websites who want to rank for the keywords that it wants to rank for.
So, for example, if a website that is ranked on the 4th page for a particular keyword phrase decides to improve its site structure, add new content and seek out new high quality backlinks, whilst the websites on the 1st – 3rd pages of the search results don’t also make improvements, then the website on the 4th page will rise in the rankings.
How much it rises is dependent on the existing authority and quality of the sites above it and how much value Google’s algorithm places on the value of the improvements that have been made to the website. It could rise up just a couple of positions or it could rise straight to the no.1 position.
There’s no magic button that an SEO can press that guarantees a no.1 ranking, however, by paying attention to the factors that the algorithm places value on, and actively working to improve them, they can guarantee to improve your website’s rankings in Google.
Tomorrow is the day that everyone in the Search Engine Marketing realm has been waiting for. Or was it dreading? Either way, if you don’t already know – tomorrow marks the day that Google changes it’s algorithm to give a bit of a nudge (some say a rather large nudge) to websites that are mobile ready. As site owners, here are some last minute things you can do to get ready.
Visit the Google Mobile Testing Tool – While this is not a tool to check if your site will be listed in Google, it is a very accurate resource to test your site’s mobile response. Notice I said “response” and not just responsiveness. This is because there is not clear indication that responsive sites are given more of a boost that those that are mobile by other means. Google has shown that they stand by responsive coding as the right way to serve lean mobile, but again – no indication of more weight give to a site that is served mobile in pure jQuery for instance.
If you have a CMS such as Joomla, Drupal, or a blogging platform like WordPress – their frameworks support mobile plugins and/or mobile components and views. While they do not always spit out the results you would like visually, they do take your website data and put it into mobile markup that Google (and other engines) can understand. This could be a great way to still provide your content while working on a responsive layout for your current website.
If you find yourself stuck or just need an expert webmaster to help get your site mobile ready – contact us. We’d love to help get your website mobile ready!
As a small business owner you are often so overwhelmed that time slips right through your fingers while handling everything that needs to be done.
For this plight, RescueTime is here to help you manage your hours more effectively so that you get more accomplished in a day.
This application tracks the time that you are spending on various websites and applications, because many people are prone to being easily sidetracked. Even if frivolously wasting time is not one of your flaws, the app can be used to track the amount of time spent on the aforementioned tools and even offline activities like meetings and phone calls.
More than just time management, RescueTime also helps users to set and achieve goals, which is noted on the dashboard and covered in weekly e-mail reports so that you are consistently aware of your progress.
As with most of the other services here, RescueTime provides users with a free and paid version. The paid service is $9 per month and comes with some bonus features like website blocking for those that only waste your time, alerts and other impactful elements.
We know small business owners can use all of the help they can get. In most cases, employing an ample staff is just out of the question and not at all efficient. Smart usage of these and other technological companions help save you time, money and mental stability. Let these tools be part of your staff, and empower you to use your superhero abilities rather than waste time on tedious tasks.