As we’ve seen, an individual page’s value is computed in part based on its uniqueness and the visitor’s experience; likewise is the entire domain’s value assessed. Sites that primarily serve non-unique, non-valuable content may find themselves unable to rank, even if classic on- and off-page SEO is well-optimized. The engines simply don’t want thousands of copies of Wikipedia filling up their indexes, so they use algorithmic and manual review methods to prevent this.
Search engines constantly evaluate the effectiveness of their own results. They measure when users click on a result, quickly hit the back button on their browser, and try another result. This indicates that the result they served didn’t meet the user’s expectations.
It’s not enough just to rank for a query. Once you’ve earned your ranking, you have to prove it over and over again.
Ranking in the top for Google search results is hard, but that’s where you need to be in order to get the amounts of business you want.
This is where Webcraft.ws, a leading pay per click agency in South Africa, along with PPC marketing can assist you.
PPC marketing is one of the greatest ways to drive high quality/targeted traffic to your site immediately. PPC marketing allows you to have complete control over your marketing efforts, letting you target customers based on factors such as; keywords, location, time and date etc. ensuring that your paid search ads are seen by the right people, at the right time. PPC marketing gives you measureable results from the get-go, enabling you to monitor and ensure that you are getting the ROI you want.
A lot goes into creating a successful PPC marketing campaign, Webcraft.ws has positioned itself as a leading pay per click Cape Town agency with many years of experience with PPC marketing, giving us the ability to offer the highest quality pay per click service available.
If you are wanting to start a pay per click campaign, choose Webcraft.ws, the company delivering the best paid search Cape Town has to offer.
Benefits of Pay Per Click Marketing include:
- Growing your customer base due to being connected with people deliberately seeking a product like yours.
- Benefiting from the low cost alternative of advertising on-line.
The websites that Google ranks on the 1st page of of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account 200+ different factors.
Google doesn’t let people know what those factors are, however, through a combination of research, testing and experience, a good Google SEO consultant knows what the most important factors are.
For example, most SEO’s would agree that the following are all important ranking factors…
- Keyword usage
- Site structure
- Site speed
- Time spent on site
- Number of inbound links
- Quality of inbound links
The algorithm is designed and set-up by humans, however, the rankings given to websites are wholly determined by the outcome of the algorithm. There’s no manual intervention by humans to adjust the rankings specific websites are given by the algorithm.
The website ranked in 1st place is the website that the algorithm has given the best score to when taking into account the 200+ factors. Google is constantly reviewing, adjusting and updating its search results, so a website that is ranked 1st today could potentially not even be on the 1st page next week.
If a website stays where it is, rises or falls in the search results is dependent on one overall consideration – how it compares to the websites it is competing with i.e. the other websites who want to rank for the keywords that it wants to rank for.
So, for example, if a website that is ranked on the 4th page for a particular keyword phrase decides to improve its site structure, add new content and seek out new high quality backlinks, whilst the websites on the 1st – 3rd pages of the search results don’t also make improvements, then the website on the 4th page will rise in the rankings.
How much it rises is dependent on the existing authority and quality of the sites above it and how much value Google’s algorithm places on the value of the improvements that have been made to the website. It could rise up just a couple of positions or it could rise straight to the no.1 position.
There’s no magic button that an SEO can press that guarantees a no.1 ranking, however, by paying attention to the factors that the algorithm places value on, and actively working to improve them, they can guarantee to improve your website’s rankings in Google.