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Category: Design

Keyword Stuffing

Ever see a page that just looks spammy? Perhaps something like:

“Bob’s cheap Seattle plumber is the best cheap Seattle plumber for all your plumbing needs. Contact a cheap Seattle plumber before it’s too late.”

Not surprisingly, a persistent myth in SEO revolves around the concept that keyword density—the number of words on a page divided by the number of instances of a given keyword—is used by the search engines for relevancy and ranking calculations.

Despite being disproved time and again, this myth has legs. Many SEO tools still feed on the concept that keyword density is an important metric. It’s not. Ignore it and use keywords intelligently and with usability in mind. The value from an extra 10 instances of your keyword on the page is far less than earning one good editorial link from a source that doesn’t think you’re a search spammer.

Website Content Value

As we’ve seen, an individual page’s value is computed in part based on its uniqueness and the visitor’s experience; likewise is the entire domain’s value assessed. Sites that primarily serve non-unique, non-valuable content may find themselves unable to rank, even if classic on- and off-page SEO is well-optimized. The engines simply don’t want thousands of copies of Wikipedia filling up their indexes, so they use algorithmic and manual review methods to prevent this.

Search engines constantly evaluate the effectiveness of their own results. They measure when users click on a result, quickly hit the back button on their browser, and try another result. This indicates that the result they served didn’t meet the user’s expectations.

It’s not enough just to rank for a query. Once you’ve earned your ranking, you have to prove it over and over again.

Evaluate the Accessibility of Your Website

Ask theses questions?

  • Is content structurally separate from navigational elements?
  • Is the website optimized for mobile?
  • How compliant is the website with W3C coding standards? Valid HTML/CSS?
  • Are ‘alt’ tags in place on all significant images?
  • Are text-based alternatives in place to convey essential information if this is featured within images or multimedia files?
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Starter SEO Package Price: R 1,900.00 pm – E-mail us at info@webmasterservices.co.za to get this SEO offer.