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Month: October 2017

Trustworthiness

Websites that have earned trusted status are often treated differently from those that have not.

SEO’s have commented on the double standards that exist for judging big brand, high-importance sites compared to newer, independent sites. For the search engines, trust most likely has to do with the links your domain has earned. If you publish low-quality, duplicate content on your personal blog, then buy several links from spammy directories, you’re likely to encounter considerable ranking problems. However, if you post that same content on Wikipedia, even with the same spammy links pointing to the URL, it would likely still rank tremendously well. Such is the power of domain trust and authority.

Trust can also be established through inbound links. A little duplicate content and a few suspicious links are far more likely to be overlooked if your site has earned hundreds of links from high-quality, editorial sources like CNN.com or Cornell.edu.

Metrics for Measuring

Google Site Query

Restrict your search to a specific site (e.g., site:webcraft.ws). Useful to see the number and list of pages indexed on a particular domain. You can expand the value by adding additional query parameters. For example, site:moz.com/blog inurl:tools, will show only those pages in Google’s index that are in the blog and contain the word “tools” in the URL. This number will fluctuate, but it’s a decent rough measurement (learn more from this blog post).

Google Trends

At google.com/trends, you can research keyword search volume and popularity over time. Log in to your Google account to get richer data, including specific numbers instead of simple trend lines.

Blog Search Link Query

Search links in a blog (e.g., link:webcraft.ws/blog). Google’s regular link query operator is not always useful, but their blog search generally yields high-quality results, sortable by date range and relevance. Learn more about the link operator in this blog post.

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