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Month: November 2014

How to woo readers with your content

When you use your blog to spread your sales messages, you may struggle to find readers. You might not win the clients you’re looking for. And your blog may remain a lonely voice whispering quietly into the wind with no one paying attention.

Most people aren’t interested in your sales messages. Most people aren’t even interested in your business. They want to know what’s in it for them.

To gain business with your blog, stop thinking like a salesman and start acting like your reader’s mentor …

  • Know your audience. Understand their desires, their secret wishes, and their dreams. Learn about what they’re struggling with, so you can help.
  • Define your blog’s purpose. Decide who you want to help to achieve what. On my blog, for instance, I teach small business owners to create persuasive content so they can win business.
  • Don’t chase clicks with hyperbolic headlines. Write for your clients and prospects, not for faceless clicks. In the words of Tom Martin, “Chase customers, not clicks.”
  • Don’t be afraid to alienate some. Develop a stronger bond with the people who are right for your business.
  • Study the masters. Learn what makes content boring or riveting by analyzing other blog posts.
  • Write when you feel enthusiastic. Because your energy is contagious.
  • A salesman wonders how to get his next sale. A mentor cares about his students. He wants to help them get ahead and live a more fulfilled life.

Your reader will immediately notice whether you’re an eager salesman or a mentor-style blogger.

Take the mentor’s role on your blog and you’ll win more business.

Millions of websites hit by Drupal hack attack

Up to 12 million websites may have been compromised by attackers who took advantage of a bug in the widely used Drupal software.

The sites use Drupal to manage web content and images, text and video.

Drupal has issued a security warning saying users who did not apply a patch for a recently discovered bug should “assume” they have been hacked.

It said automated attacks took advantage of the bug and can let attackers take control of a site.

‘Shocking’ statement
In its “highly critical” announcement, Drupal’s security team said anyone who did not take action within seven hours of the bug being discovered on 15 October should “should proceed under the assumption” that their site was compromised.

Anyone who had not yet updated should do so immediately, it warned.

However, the team added, simply applying this update might not remove any back doors that attackers have managed to insert after they got access. Sites should begin investigations to see if attackers had got away with data, said the warning.

“Attackers may have copied all data out of your site and could use it maliciously,” said the notice. “There may be no trace of the attack.” It also provided a link to advice that would help sites recover from being compromised.

Mark Stockley, an analyst at security firm Sophos, said the warning was “shocking”.

The bug in version 7 of the Drupal software put attackers in a privileged position, he wrote. Their access could be used to take control of a server or seed a site with malware to trap visitors, he said.

He estimated that up to 5.1% of the billion or so sites on the web use Drupal 7 to manage their content, meaning the number of sites needing patching could be as high as 12 million.

Drupal should no longer rely on users to apply patches, said Mr Stockley.

“Many site owners will never have received the announcement and many that did will have been asleep,” he said. “What Drupal badly needs but doesn’t have is an automatic updater that rolls out security updates by default.”

www.bbc.com/news/technology-29846539

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